1 - The State of the News Media 2010
The State of the News Media 2010, the Pew Research Center's Project for Excellence in Journalism, shows that losses and cuts experienced by the media, especially traditional ones, in 2009, exceeded 2008, while advertising revenues are in freefall. The report also reveals that 79% of digital readers ever visit the advertising and that only a small minority is willing to pay to access crisis currently living noticias.La media is no secret to anyone, facts as the end of the print edition of newspapers and traditional as important as the Seattle Post-Intelligencer, or New York Times ad that will begin to charge for access to online content, are very eloquent and reveals the difficult situation in the world of journalism, which is now trying to find out what the best way to get through income was digital.
And still nobody has the answer to that question. Debates about whether the print media will end or not, and whether to charge Internet content or not, still alive and are strong advocates who argue each of the positions, while a number of media announce bankruptcy or closure by the unavailability of resources due to the decrease of the advertising since most of your audience has moved online and enjoy access to free content.
The Pew Research Center's Project for Excellence in Journalism (PEJ) has to present its annual report on media and journalism, State of the News Media 2010 (State of the Media news 2010), in reveals that under any perspective or accounting losses and cuts suffered by traditional media last year were higher than in 2008 and exceed the innovations that have taken place in the world of news and journalism. Integrate
few willing to pay
The study, conducted among U.S. media talk that many efforts have been made in that country to continue to do journalism in the digital age and that these efforts have even created a new sense of news reporting and communicating as a public mission, but even so, what prevails are the cuts in traditional media.
report figures say it all: annual expenditure of newspapers in news coverage and editing are now $ 1,600 million lower than they were a decade ago, the television networks are hundreds of millions of dollars under the same expenditure, compared with its peak in the 80s ; the newsroom of the local television also cut 6% of expenditure in the last two years, equivalent to about 1,600 jobs, and sectors of business news, cable news were the only ones who suffered no layoffs or reduction in revenues in 2009.
As explained by Tom Rosenstiel, PEJ director in this press release , "last year was significantly harder for the news industry to 2008 and the report predicts further cuts by 2010, even with economy is improving. And although no discussion on alternatives to finance the news, there is still no concrete progress. "
And is that not only concern the current situation and the huge losses and changes that have suffered until now the traditional media with the news revolution Internet, but also the future of journalism, because there is no clarity on the most appropriate and effective means of financing and retain audiences.
data are also revealing in this regard, with respect to actual losses , according to research, these are the percentages of declining advertising revenues during 2009 media: newspapers (26%), local television (22%), radio (22%), magazines (17%), television (8%), advertising to online media (5%).
And looking to the future is concerned: to examine models of online revenue, the study found that 79% of news consumers in digital media ever, or rarely, have click on advertisements Internet. Furthermore, when analyzing payment for access to content as an option, the numbers are discouraging: only 35% of consumers identify a news website as your favorite of this group, which is the most likely to pay for content, only 19% visit the site again if they had to pay for it.
The future of journalism and media
Given the above, and other information found in the study, the authors state that there are still promising answers to three fundamental questions that many ask today about Future of Journalism: What percentage of lost income the economy will recover just better? How much journalistic potential exists in the operations of the new alternative? And finally, what progress has been made in online revenue models?
It's really hard to know what is the future of journalism and the media. What is clear is that we must continue to analyze the best way people can still enjoy quality journalism whatever the means by which this is transmitted. And for that we must be clear that Internet is the present and the future ; on this basis must begin to develop strategies for effective and sustainable financing.
2 - Social Networkingrevolutionize television audiences in times of divided, diminished and piracy advertising, social networks continue to conquer new markets. Both Facebook and Twitter have been notable presence in the MIPTV, the TV show taking place these days in Cannes .
Being a television director is a bit monotonous work in the XXI century. The floating world of entertainment becomes obsolete each proposal and the phrase "if you can not beat them, join it" has become an emblem, as evidenced by partnerships with YouTube, Yahoo and now Facebook and Twitter.
MipTV In the online world has been gaining more and more: not been able to give back to a phenomenon whose gains users exponentially but profitability in the face of television, is still doubtful.
The creators of the TV show 'Totally Spies' showed adaptation they had made of it in game format Facebook under the name of 'Fashion Agents'.
"I do not know if you end up creating programs specifically for social networking, but what is clear is that in the coming years will be working to integrate user. Before our clients as content creators were the channels. Now is the age with which we have a natural feedback, "he continued.
now Facebook has 400 million users and each has a mean of 130 friends. Its uses have diversified, now most widely used application is the game Farmville, that has trapped 82 million people in just one year.
The experience of watching television as a group, therefore, seems doomed to be filtered by the laws of the new virtual society. Twitter, which generates 50 million comments of its users up to date, presented at MIPTV its usefulness as instant discussion forum for any television program.
"The media should be involved in this trend, because Twitter can help to increase audiences," said director of media partnerships with successful network, Chloe Sladden, before attending his lecture "How to attract min -a-minute television content is changing. "
MTV, for example, already successfully collaborated with Twitter for the issuance of their awards in the latest edition thereof.
But at the MIPTV, large companies still have a last stand with very traditional formats. " are reluctant to face reality and are ignoring the new consumption," says Mark Stockstill, one of the new voices of the English audiovisual competing in the Content 360 with a project entitled "I want a million friends."
However, since the U.S. company Starling, are already seeking business niche and advertise the revolution of the "social television "Using a neologism:" co-viewers. "That is, seeing something from different media at once.
Your product will be launched in late 2010 and has been presented today at MIPTV: an online platform that indicates how many of your Friends on the Web are watching the same program that you and comments, as well as a selection of the most valuable contributions of other users or comments made by the broadcaster itself.
Starling is based on data collected as that 59 percent of Americans watch TV with the laptop as a companion. 90 percent use mobile phones simultaneously.
"Not that broadcasters are defensive. Is that they are confused, "the president of this company, Kevin Slavin, who believes only in" the verticality of the new television. "That is: it all together and create a shared experience in which" social networks and mobile phones feed the contents of television. "
" Many people do not see a program if you're at home, because for them the television is a social act. That is what we will never happen, "he promised Slavin.
Although nuance:" The evolution of social networks has not yet begun. The digital world is, above all, a world in constant transition.
Cinema and Internet
After the rain generated by the fair information Electronic Entertainment Expo 2006 (E3), marketing campaigns and speculation of all kinds, it is a recount of what happened so far in the world of video game consoles, the future that makes what is spent in the field of video, Internet, video and multimedia in general.
What is at stake in fact is largely the future of many industries for consumer electronics, which they want to stop the impressive growth of "piracy" in recent years, and re-launched on the Internet and household consumers to plant their flag victorious and become owners of a very juicy: film industry players aimed at home (DVD), the music industry, Internet, video games and software.
Contestants in this war are basically future Nintendo Wii, Microsoft with its Xbox 360, and (for now) king of the consoles to Sony's PlayStation 3 future. They all made pacts with other companies involved in the entertainment world.
If a "sin" committed by the film industry, was to scan its contents without too careful ... in the digital world (so far) all was cloned, some things were modified, and all contents could be distributed legally or illegally, a situation that threatened specifically the spectacular gains of companies like Sony and Microsoft, at this point, had to do something to stop the advance "pirate" users, and that is why DVD arrives on the pretext of high resolution, but with DRM technology.
With this pretext, the major console manufacturers for the home market plan to replace the current DVD format, which is easily duplicated by a higher definition format video, which has a system called DRM which prevents duplication.
The newspaper El Pais Spain: "The show [Electronic Entertainment Expo 2006] was held with a number of U.S. sales in the lower to last year. Analysts interpret this as a structural decline of the business, but as a cyclical downturn, in part because buyers induced, given the proximity of the release of new consoles, they withdraw from the purchase. Video game sales in 2005 in the U.S. fell 6%. "
Sony's idea is fairly simple: replace the current DVD format DVD duplicated by "Blu-Ray DRM technology can not be duplicated parala film industry and video games at the same time, this is possible because:
1 º widely Sony leads the gaming market and its new PlayStation 3 may be used as movie players at a price much cheaper than a player from another company.
2 º Sony has the support of 80%! film industry and manufacturers of DVD players.
Microsoft's strategy is somewhat more complex Windows operating system to be most widespread throughout the world, Microsoft is in a difficult position ... must think how to earn more money with MSN Messenger, Google and Yahoo to compete against the war search engine and web mails, against GNU + Linux at a time in which whole countries migrate to the free operating system, while Bill Gates company wants to gain market share from Sony with the PS and Nintendo's Wii in the field of video games and break into the world of HD DVD definition.
But we'll see what Microsoft actually follows in the footsteps of Sony in the business of video and DVD with DRM, and it is no coincidence that Sony will install GNU + Linux on your PS3 ... the operating system that competes with MS Windows.
The next generation of consoles is characterized by:
- The arrival of formats that will replace the "traditional" DVD to get difficult for users using cloned DRM technology ... all under the guise of increasing the video resolution. (Xbox 360 yPlayStation 3).
- Innovation in operating controls, allowing three dimensional movement of the player. (Xbox 360, PlayStation 3 and Wii).
- The connection to the Internet and other devices to download extra content, buy virtual accessories by phone, browsing, use mail and online messengers. (Xbox 360, PlayStation 3 and Wii).
Of the three consoles, the Nintendo Wii is more modest: for now has no high-resolution video remains on the current DVD standard.
The only available in the market at the moment is the Xbox 360 from November 2005, but no unit has an HD DVD, Sony promised suPlayStation 3 for late 2006 and Nintendo has not said when it plans to launch its Wii.
formats Sony's Blu-Ray and HD-DVD Microsoft is preparing to succeed ... traditional DVD market but may not have room for both formats, so Microsoft has incorporated into its Xbox 360 consoles no DVD high definition because if Sony win the format may sell the unit separately. That is, in fact, Sony with its 100 million PlayStation 2 consoles sold so far is who leads the lead in this regard: Sony, who leads overwhelmingly the Asian market for game consoles, is that consumers will change their current PS2 PS3 for a new model, and will not fall into the temptation of Microsoft with its Xbox 360, which is even lower in terms of video resolution.
The 20 professions of a not so distant future ...
many times have speculated about how the labor market will be in twenty years, right? What new demands will be met and who will be prepared for it? The British government took these questions and commissioned a study by Fast Future, a consulting firm specializing in new and future trends. The result of the report contains a list of the 20 new professions will be developed in the immediate future in the period from 2010 to 2030.
1 .- Body Part Maker Manufacturer (body parts)
nanomedical
2 .- 3 .- Pharmer (mixed farmer and pharmacist)
Welfare Specialist 4 .- seniors
5 .- Surgeon memory upgrade
6 .- Expert in scientific ethics
7 .- Pilots, architects and tour guides ... space. Farmer
vertical
8 .- 9 .- Specialist
reversal of climate change
10 .- Executing
quarantine Police
11 .- 12 .- Weather
virtual Lawyer
• Target date: 2010
• Possible studies:
If right now we spend our lives connected to the Internet, imagine in twenty years. Conflicts of privacy, honor, intellectual property, etc ... from the network require the intervention of lawyers. In fact, already happening. 13 .- Professor
virtual
• Target date: 2015
• Possible studies: education science management avatars
allow teachers to support the meat and bone in the face ... and substitute teaching in the virtual. 14 .- Engineer
alternative vehicles
15 .- Narrowcast • Target date: 2010
• Possible study: journalism, advertising, public relations, audiovisual communication
In the twentieth century the invention of the broadcast, the mass media who arrived in large groups ... The current trend is reversed: the segmentation. Generalist channels and big stars will be replaced by specialized content tailored to the specific interests of different groups of people.
16 .- Personal Data Controller
• Target date: 2010
• Possible studies: law, computer engineering
control the privacy and security on the Internet is now a priority day. The need to protect yourself from hackers will only increase in coming years, leading to the emergence of this new office. 17 .- Organizing
virtual
• Target date: 2015
• Possible study: information science, business administration every day
handle larger volumes of information in our work. Pretty soon we need specialists to help us organize it: an agenda and a secretary will no longer suffice.
18 .- Banker / investor
time
19 .- Assistant
networking social networks • Target date: 2015
• Possible studies: education social, social work, public relations
social integrity, in a few years, it means being composed on the Internet. You will see a new model of social worker specializing in improving customer virtual relationships.
20 .- Personal branders (personal branding managers)
