Krakow Beer Prices 2010

Web 2.0: How not to behave as a means

Presentation at ESADE Oct08 seisgrados

online reputation

Social Networks and Reputation Workshop online

Examples
Good Use

Commercial:
Old Spice
Case (International)

http://www.youtube.com/user/OldSpice

http://www. facebook.com / OldSpice

http://twitter.com/oldspice

launch YouTube video views: 14 million

general view YouTube Channel: 99,431,589

Facebook: 645,721

Highlights:

• Launch a mass medium like TV

• Contact users through social networking

• Answer

  made for users. Tweets (2413) and videos (205)

Tamales in Japan (National)




http://www.youtube.com/watch?v = l1-1kAQQmnw
Http://www.adexperu.edu.pe/html/ceadexnew/Pre_Inscripcion3.asp


video Views: 28.750

Highlights: Commercial


exclusive YouTube viral video created

Misuse Example Case

Capital Radio

http://blogcializarse.blogspot.com/2010/06/radio-capital-pasa-un-mal-momento-en.html
Twitter
Capital Radio makes a journalist RT of the Republic but with an informal discussion "RT @ elmejormanuel be true, curator of the Plains have arrested a clown for raping a minor.

The answer twitosfera and calls to corroborate the information. Community Response

negatively leading to a wave of response from the twitter of Capital Radio. Political Cases

:

Obama, a campaign for the history

Manuel Masias Case:

http://www.desdeeltercerpiso.com/2010/07/el mayor-de-la-indecency /

http://www.scribd.com/doc/33942694/Municipalidad-Informe-Anexo-1